Tag Archives: thematic

I will never try to build a perfect website again!

By Jamie | Published: June 4, 2009
In exploring the approach to development I had for my own website, I recognized that I was serially redesigning it and proverbially spinning my wheels. The unfortunate part of this vicious cycle is that it was all manufactured by me - the site, the content and perception that the obstacles were insurmountable. So last weekend I decided to leverage what I could from my existing efforts (css, images, javascript) and start fresh building on top of a strong theme framework base - Thematic. I did so with a new approach to the design, development and writing for the site. In this post, I explain why for my own personal sites / projects I have come to the conclusion that I will never try to build a perfect website again.
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  • What is an Idealien?

    The word Idealien originates from the word "idea" or "ideal" and conveys my principle philosophies of business:
    • I will always strive to build the ideal solution for my clients - if they aren't happy, I'm not.
    • I am always interested in new ideas or ways to solve a challenge more efficiently.

    Pronounced like chameleon
    the more you say it,
    the better it sounds!

    Since building my brand around this concept it has amazed me how many times I hear people say, "The ideal thing to do would be..." and then pick a different course of action. An Idealien solution is one that is:
    1. Cost-effective
    2. Easy to use and maintain
    3. Helps you meet your business goals
    4. Can scale as your business grows
    5. Engages your customers
    When you combine that with the word alien, in reference to the little blue alien which is the base of my branding, you get Idealien!