Category Archives: Presentations

Wordpress: Beyond A Blog

While it is most often recognized as a blog platform, Wordpress by definition is a "state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability." This 45-minute presentation (video by Mark Wood) covers the following topics:
  • The power of the platform
  • Anatomy of a theme
  • A few words about plugins
  • Wordpress-as-a-CMS
  • What can Wordpress do?
  • What can't Wordpress do?
  • Where do you go from here?
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  • What is an Idealien?

    The word Idealien originates from the word "idea" or "ideal" and conveys my principle philosophies of business:
    • I will always strive to build the ideal solution for my clients - if they aren't happy, I'm not.
    • I am always interested in new ideas or ways to solve a challenge more efficiently.

    Pronounced like chameleon
    the more you say it,
    the better it sounds!

    Since building my brand around this concept it has amazed me how many times I hear people say, "The ideal thing to do would be..." and then pick a different course of action. An Idealien solution is one that is:
    1. Cost-effective
    2. Easy to use and maintain
    3. Helps you meet your business goals
    4. Can scale as your business grows
    5. Engages your customers
    When you combine that with the word alien, in reference to the little blue alien which is the base of my branding, you get Idealien!